Leveraging Generative AI for Business
Program Details
About the Program
Identify Real Opportunities to Create Value Using Generative AI. AI, both traditional and generative, can create tremendous value for organizations. It can enhance internal efficiency by improving productivity and processes, make existing products and services more compelling, and/or fuel innovation by enabling the creation of new products and services. During this two-day, interactive program, you will learn how Generative AI works as well as how it can create value for your firm. You will also discover its limitations and how to avoid common missteps and pitfalls.
Experience
This practical, interactive course will equip you with a Generative AI toolkit as well as help you develop an action plan for a tangible project. You will engage in hands-on exercises and observe demonstrations to gain an appreciation for Generative AI’s six “superpowers.” Faculty will share a variety of tools, including ChatGPT, Midjourney, and DALL-E 2, and discuss how these can be leveraged to improve your productivity and create value for your firm. Additionally, you will evaluate your company’s culture and complete an organizational assessment matrix, indicating how tolerant and receptive your firm will likely be to Generative AI solutions. Group discussion will explore the ethical, societal, and decision making implications as well as the tech firm and media hype surrounding this quickly evolving technology.
During the second half of the course, faculty will guide you through a series of exercises to help you identify potential project ideas, select the highest value project, and outline a project proposal. Group discussion will feature strategic implications including competitive advantage, incremental revenue generation, and cost burden along with other key metrics. Faculty will share frameworks to evaluate tradeoffs of complexity vs. accuracy and risk vs. reward. You will create a high-level business case for your idea, including steps for hypothesis testing, prototyping, piloting, and deployment. Additional business case considerations will include success criteria, scope, budget, resources required, duration, and risks. You will return to work with a concrete plan outlining your value-creating Gen AI-aided project idea along with the confidence to lead as an AI champion.
Learn how you can customize this program for your organization.
Program Contact
- Email: croeckle@umn.edu
- Phone: 612-625-5412
- REQUEST COURSE CATALOG
Who Should Take This Course & Why
Emerging leaders through C-Suite
- Discover how Gen AI really works and what its “superpowers” are
- Learn the boundaries of Gen AI, including its risks and trade-offs
- Identify potential projects that could create value for your organization (optimize processes, enhance or create new products, etc.)
- Gain practical frameworks to help discover and prioritize potential Gen AI-aided projects
- Explore the ethical, societal, and decision making implications of the technology
- Understand the realities of Gen AI vs. the tech firm and media hype
- Recognize how your company’s culture could impact Gen AI’s acceptance and usage
- Return to work with a high-level business case for a value-adding project idea leveraging Gen AI
Schedule
Session Overview
- The AI Landscape: Traditional vs. Generative AI: Learn the difference between traditional ML and AI projects vs. Generative AI-based projects
- Lifting the Hood of Gen AI - How Does it Work: Understand how Gen AI works; prompt engineering best practices/participate in a hands-on, interactive ChatGPT lab which involves customizing stock analysis based on individual preferences
Session Overview
- Six Superpowers of Gen AI: See real-time examples of Gen AI generating text, code, images, and video
- Enhance Data-Driven Decision Making Power Using Gen AI: Brainstorm how you can use Gen AI to deploy various capabilities within the House of AI as well as democratize analytics using well-designed prompts
- Develop a Proposal for Using Gen AI: Assess your organization’s culture and its relative appetite for Gen AI-aided solutions, map your project ideas complexity vs. accuracy, and use a risk vs. reward framework to select the highest valuable idea
Session Overview
- Integrating Organizational Data with Gen AI, Fine-tuning vs. Retrieval Augmented Generation (RAG): Explore a case study which involves the end-to-end process of taking doctor-patients voice conversation to filling fields in EMR systems such as EPIC. Discuss ethics and fairness issues with Gen AI.
- Align Project Ideas with KPIs: Strategically evaluate the project ideas
Session Overview
- Get Gen AI Buy-in and Project Plan Presentations: Create and share a Gen AI-aided project proposal
- Designing the Future of Work for Your Organization: Understand boundaries of human intelligence to optimally combine with machine intelligence
Session Overview
- The AI Landscape: Traditional vs. Generative AI: Learn the difference between traditional ML and AI projects vs. Generative AI-based projects
- Lifting the Hood of Gen AI - How Does it Work: Understand how Gen AI works; prompt engineering best practices/participate in a hands-on, interactive ChatGPT lab which involves customizing stock analysis based on individual preferences
Session Overview
- Six Superpowers of Gen AI: See real-time examples of Gen AI generating text, code, images, and video
- Enhance Data-Driven Decision Making Power Using Gen AI: Brainstorm how you can use Gen AI to deploy various capabilities within the House of AI as well as democratize analytics using well-designed prompts
- Develop a Proposal for Using Gen AI: Assess your organization’s culture and its relative appetite for Gen AI-aided solutions, map your project ideas complexity vs. accuracy, and use a risk vs. reward framework to select the highest valuable idea
Session Overview
- Integrating Organizational Data with Gen AI, Fine-tuning vs. Retrieval Augmented Generation (RAG): Explore a case study which involves the end-to-end process of taking doctor-patients voice conversation to filling fields in EMR systems such as EPIC. Discuss ethics and fairness issues with Gen AI.
- Align Project Ideas with KPIs: Strategically evaluate the project ideas
Session Overview
- Get Gen AI Buy-in and Project Plan Presentations: Create and share a Gen AI-aided project proposal
- Designing the Future of Work for Your Organization: Understand boundaries of human intelligence to optimally combine with machine intelligence
Faculty
